This week, Manolo Blahnik is deepening its 50-year model narrative by way of the deployment of digital actuality. The footwear aficionado has unveiled a brand new immersive expertise in London, tapping VR newcomer (however one-to-watch) Xydrobe to energy its activation.
South Korean car maker Renault Korea Motors can be placing its personal spin on token-gated tasks. Teaming up with famend 3D artist and artwork director Guillaume Sauzey, the collaboration marks Renault Korea Motors’ third enterprise into the world of non-fungible tokens (NFTs).
With Halloween quick approaching, the vacation season has grow to be a goldmine for manufacturers — even these in Web3. Horror-inspired collaborations are the theme this month, with cult clog label Crocs teaming up with VeeFriends to launch a limited-edition assortment of spooky Jibbitz.
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Manolo Blahnik opens digital archival vacation spot
What occurred: To rejoice the upcoming launch of Manolo Blahnik’s digital archives, the Spanish footwear label joined palms with new digital actuality vacation spot Xydrobe in London to current “The Craft,” a multisensory expertise designed to immerse onlookers into the world of Manolo Blahnik.
Utilizing a digital reality-powered pod, guests are transported throughout varied areas crafted to emulate the footwear atelier’s design course of. The pod makes use of eye-level visuals, encompass sound, scent, and wind to delve into the intricate craft course of.
Why it issues: Manolo Blahnik’s fantastic world of shoemaking has been beforehand displayed in bodily exhibitions, however its team-up with Xydrobe represents its first official foray into the metaverse. It’s additionally the primary time Manolo Blahnik has revealed its intimate design course of to shoppers.
Although the digital actuality activation has been round since 2021, that is the primary time it has been promoted to a world viewers. The shoe atelier’s official rollout of the mission comes because it explores the experiential attract of digital actuality.
Renault Korea Motors is aiming to reignite NFT enchantment throughout the APAC area. Picture: Altava
Renault Korea Motors launches personality-based NFT program to personalize the blockchain
What occurred: Renault Korea Motors is increasing its roadmap in Web3 with the assistance of fashion-tech firm Altava and 3D designer Guillaume Sauzey. On October 18, the automotive label launched its third NFT-powered marketing campaign: a gamified web site expertise, dubbed Xperience Mor3, together with 3,333 NFTs impressed by the corporate’s XM3 E-Tech Hybrid mannequin which are on the market.
Along with the tokens, Renault Korea Motors has developed an attractive browser-based mini-personality check. Relying on the check outcomes, every consumer is rewarded with a visually distinct NFT that mirrors their character.
Why it issues: NFTs have been sluggish to take off within the APAC area. Nonetheless, parts corresponding to gamification and personalization helps to bolster their enchantment. In Renault Korea Motors’ case, the producer is incentivizing its neighborhood by providing a tiered reward system.
Altava can be a outstanding chief inside the trend and metaverse area — having collaborated with globally famend manufacturers corresponding to Fendi, LVMH, The Sandbox, and Prada — placing Renault Korea Motors in pole place amongst rivals within the area.
Crocs has teamed up with NFT neighborhood and leisure firm VeeFriends on a brand new Jibbitz assortment. Picture: VeeFriends
Crocs x VeeFriends get creepy with new Halloween Jibbitz assortment
What occurred: Crocs has teamed up with leisure firm and NFT collective VeeFriends to launch a brand new Halloween-inspired Jibbitz assortment. The limited-edition drop, which went on sale to VeeFriends NFT holders on October 17 and most people on October 19, brings to life 5 Halloween-inspired characters from VeeFriends’ “Monster Squad” lineup.
The pair will even unveil a specifically designed float at New York Metropolis’s fiftieth Annual Village Halloween Parade on October 31, the place “trick or tear” baggage that includes the Jibbitz charms shall be handed out.
Why it issues: Crocs is leveling up its Web3 ambitions. This newest mission sees the cult footwear favourite group up with one of many NFT neighborhood’s most prolific collectives, VeeFriends, additional establishing its presence within the digital world.
The collaboration is mutually useful. From VeeFriends’ perspective, teaming up with one of many globe’s most exalted footwear manufacturers is a surefire technique to get the VeeFriends IP acknowledged within the bodily realm. It’s the identical technique that NFT mission Doodles employed, with extra manufacturers born on the blockchain evolving into full-fledged media franchises.
