April 19, 2024

What Occurred: China’s high livestream anchor Li Jiaqi, often known as ‘Lipstick King’ and Austin Li, at present apologized on Weibo for inappropriate remarks he made to a client throughout one in all his broadcasts on Taobao Dwell, Alibaba’s livestreaming platform. 

A viewer complained to Li throughout his September tenth livestreaming session that the price of an eyebrow pencil from Chinese language magnificence model Florasis, priced at $10.80 (79 RMB), had gone up.

The movie star anchor was seemingly upset concerning the remark, saying that the value hadn’t elevated for years.

“Is the product costly? Generally, folks want to seek out out why they haven’t obtained a pay rise after working so a few years. Have they labored sufficient?” he replied. The reply enraged customers who noticed it as mocking low earnings folks, triggering heated dialogue on-line. The next evening, Li apologized. 

He responded: “I made inappropriate remarks. I’ve been reflecting on my conduct at present … How disenchanted I might be if I had been the lady commenting. I used to be a make-up counter salesman, and I do know everybody’s job is tough. I’m sorry that what I mentioned didn’t meet your expectations.”

The hashtag ‘Li Jiaqi apologizes for his livestreaming session remarks’ has attracted over 1.03 billion views on Weibo up to now. 

The Jing Take: Boasting over 75 million followers on Taobao Dwell, Li is China’s hottest and influential anchor and sweetness KOL. 

In mild of the backlash, a well-respected senior Chinese language journalist, Hu Xijin, commented on Weibo: “It doesn’t matter what, respecting employees on low incomes and actually empathizing with them is a worth that people with comparatively profitable careers should at all times sincerely abide by.” 

“Let this sort of friction be a possibility to reinforce understanding inside society, and don’t act like one thing [big] occurred,” he wrote.

Nonetheless, many netizens rejected Li’s apology. He misplaced 66,000 Weibo followers after the incident, although he nonetheless has a 29 million-strong following on the platform. 

His assertion prompted over 207,000 feedback, with the most-liked ones taking a dim view of his actions. “Double 11 [shopping festival] is coming, so it’s essential to concern a hypocritical apology since you nonetheless wish to earn cash from poor folks,” Weibo person @isske wrote in a remark underneath Li’s apology.

With China’s largest annual purchasing extravaganza approaching, many world and home magnificence manufacturers, like Guerlain, Sisley, and Florasis, had been hoping to depend on the highest anchor’s affect to advertise their merchandise and obtain their gross sales targets. 

Florasis hasn’t responded to the viral brouhaha, and Li’s model companions are sticking with him, for now. Most manufacturers will probably watch how the scenario evolves and begin contacting different anchors as backup choices – this scandal goes to indicate that counting on one mega KOL or anchor continues to be a dangerous alternative. 

The Jing Take studies on a bit of the main information and presents our editorial workforce’s evaluation of the important thing implications for the luxurious business. Within the recurring column, we analyze all the things from product drops and mergers to heated debate sprouting on Chinese language social media.

Companies could also be going through a number of challenges in China now, if you’re inquisitive about sharing your ideas you’ll be able to write to our Editor in Chief Jing Zhang at [email protected]


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